![]() Include how the company started, how it grew and changes made along the way. Is this a plan to seek funding? In that case, investors will want to know your backstory, and this section will allow you to provide some context for your business plan. Is this an internal plan? Historical data may not be essential. This section is going to vary depending on who this business plan is being presented to and what stage your company is in. The company history section will start out with when your business was founded and who was involved, and will go into a little of the backstory. This is the “Once upon a time…” of your business plan. Keep this brief, as you’re going to be expanding on what you say here in the next few sections. ![]() If you were to eloquently write down your elevator pitch, you could put it in this section. This is the meet and greet section of your business plan. Now that we’ve set the groundwork on what should generally be included in this chapter of a business plan, let’s break it out section by section for more detailed information: Company overview Mission statement: A concise statement of the guiding principles of your company.Locations and facilities: Details on your workspaces or plans to acquire them.Legal structure and ownership: How you’ve decided to structure your company, and who owns what percentage of it.Management team: Details about who runs the company, and other key roles.Company history: Provide the back story, including date of founding, and who was involved.Company overview (or company summary): This is where you’ll briefly sum everything up.The company overview in your business plan will include the following sections: Present your company like it is well poised to accept their financial backing and hit the ground running. They won’t know your team, facilities, or legal structure yet-you want to fill in the blanks for them in a polished and organized way. ![]() If this plan is for outside use or investment, consider the perspective of your audience. However, an employee who is new to the company or project may appreciate some background information and context. How did you get to where you are today? Who is currently in charge?ĭepending on who is viewing and working with the business plan in the company, this chapter may not be necessary. If you’re writing this chapter for an internal business plan, you could approach writing a company overview as a status update on the company. Sometimes that can mean eliminating a section that isn’t applicable to your current project. Who is your intended audience?ĭeveloping a business plan that suits your purposes means tailoring it to your audience. Think of this chapter as the “who, what, when, where, and why” of your business. When composing this section of your business plan, focus on the highlights: who you are as the founder and owner, other prominent team members, your product or service, and why it is unique. What should be their takeaway? What do they need to remember about you and your company? Imagine that the person reading your business plan document has never heard of you, and doesn’t know anything about your business. If you’re presenting this plan to people outside of your company, this is your opportunity to introduce yourself and your business, and you are going to want to put your best foot forward. This is typically the shortest chapter of a business plan document, but that doesn’t reduce its importance. It usually appears after the executive summary in your business plan. It’s an overview of the most important points about your company-your history, management team, location, mission statement and legal structure. Your team matters just as much as your great business idea.Ī company overview (also known as company information or a company summary) is an essential part of a business plan.
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